Wednesday, April 9, 2025

Unknown soster can't sell cars – goes to war against Volvo

The Volvo EX30 is basically the same car as the more unknown sister Zeekr X. The latter only goes 10 kilometers further on a charge. Now a price war is underway.

Volvo's sister brand Zeekr promised last year that they would be in place in Denmark during the spring. Nothing just ever happened. But now the brand is starting a price war anyway.

At least in Sweden. Zeekr wants to poach Volvo EX30 customers with a car that is basically the same, apart from some different lights.

Because while the Volvo EX30 both at home and in Sweden – despite gigantic problems with e.g. the software – sold in large numbers, the sister car Zeekr X is an almost fatal flop.

Zeekr has sold only 57 copies of the X model in Sweden in six months. In comparison, Volvo has already sold 1,879 copies of the EX30 here.

READ ALSO: Polestar gets ready for mass layoffs again

Now Zeekr is trying to fight back by lowering the leasing price, so that it is approximately SEK 1,000, equivalent to DKK 650, cheaper per month. Motorists now have to get rid of just under 4,000 Swedish kroner a month.

And it is not the first time that the Chinese brand has lowered the price in the hope of luring customers. When Zeekr X landed in Sweden, it cost DKK 7,000 in leasing per month.

It was on condition that the owners did not cover more than 10,000 kilometers per year. Now the same car can be had a little cheaper and with 15,000 kilometers on an annual basis.

In Denmark, Zeekr does not appear on the sales lists at all. Primarily because the dealer network is not yet in place. Conversely, Boosted has already been able to tell how the brand claims to have built 10,000 cars in 56 days. Read more about it here .

Read more exciting news from and about the world of cars right here

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