2024 was not a jubilant year for the BMW-developed Toyota Supra. In fact, the Japanese sold several copies of the hydrogen car Mirai in Europe.
Toyota sold more hydrogen cars than Supra models in Europe in 2024. This is despite the fact that hydrogen cars are only sold in very few countries – including Denmark – and the infrastructure is almost non-existent.
For example, the last hydrogen stations in Denmark were closed as early as September 2023. However, new EU regulations may force the stations to step up again. Read more about it here .
Toyota sold exactly 533 copies of the Mirai, a hydrogen-powered sedan, across Europe. In comparison, only 442 Supras were sold in the entire year of 2024. And this year, the model will disappear completely.
According to Motor1, the Mirai's relative success can be attributed to its popularity among taxi drivers. The hydrogen car also has a place as a taxi in Denmark. But these disappeared along with the hydrogen stations.
The stations are the car's biggest challenge. While they have completely disappeared in Denmark, there are now fewer than 200 places where hydrogen car owners can refuel in the whole of Europe. At least that's what it looked like during a count last summer.
Germany has the largest number of hydrogen stations within the EU with 86 refueling options. While France has 27 and the Netherlands lags behind with 24.
The fact that the Supra still cannot knock the Mirai off the pedestal in terms of sales may be due to the car's extremely high price in several places in Europe.
Here in Denmark, for example, the car costs over a million kroner with the BMW-developed inline-six. In comparison, the same car can be had in the US for just 330,000 kroner. Or the same as a well-equipped electric car in Denmark.
Although both the Supra and its sister car, the BMW Z4, are approaching retirement age, neither the Japanese nor the Germans are abandoning each other. Instead, the two car brands have expanded their collaboration, with BMW's first series-produced hydrogen car set to be released in 2028.
Toyota has already confirmed that the Supra will have a successor. It is unknown whether the collaboration with BMW will also be expanded in that direction.
Another sports car from Toyota, the GR86, disappeared from the European market last year. Officially due to new cybersecurity regulations that the car cannot comply with. As a result, sales stopped in May.
Before it was taken off the market, the GR86 managed to sell 920 units. The GR Yaris fared better with sales of 5,624 cars.
Toyota's total sales in Europe rose by 3 percent to 1,128,948 vehicles in 2024. Lexus, Toyota's luxury brand, saw a 20 percent increase to 88,184 vehicles. Together, the two brands sold 1,217,132 cars, a record for Toyota in Europe.
