Toyota has never believed that electric cars are the only way. But now the Japanese are downgrading their sales expectations. It goes beyond a new factory.
There will be no battery factory in Fukuoka, Japan. At least not right now.
Toyota has decided this after the brand lowered its expectations for the sales of electric cars.
This is reported by Nikkei Asia .
According to the media outlet, Toyota is still determined to build a factory in Fukuoka. But the car brand is no longer so sure that the location will only spit out batteries.
The decision comes after a reassessment of the relationship between what Toyota can produce of electric cars and what dealers around the world can actually sell to customers.
Back in 2022, Toyota told anyone who would listen that the brand would build one and a half million electric cars by 2026. That number was later cut to 1 million electric cars.
And now it is said that Toyota is aiming to build 800,000 electric cars over the course of next year. The Japanese are not the only ones who have repeatedly had to adjust expectations for electric cars.
Volvo has had to crawl to its knees several times and tell the outside world that it cannot meet its own goals of selling only electric cars.
Most recently, the Swedish-Chinese brand has had to admit that in Australia you can't make a living solely from selling electric cars.
– There is no point in pushing ahead with a strategy if our consumers are not ready for it, says Stephen Connor, director of Volvo Cars in Australia, to the media outlet Drive.
Until last fall, Volvo's global goal was for electric cars to account for 100 percent of their sales by 2030.
But in a new so-called sustainability report from the brand, it now states that 'they are aiming for sales of 90 to 100 percent 'electrified' cars. In this way, the brand also counts hybrid cars.
