The license plate on Peter Waddell's bright red Ferrari Pursosangue costs 20 million kroner. Much more than the car itself, and it's the wife who drives it.
The license plate on Peter Waddell's red Ferrari Purosangue is worth 20 million Danish kroner.
Waddell, who previously had a successful career as a car dealer, has made personalized license plates a central part of his lifestyle.
Peter Waddell, known as a prominent figure in the automotive industry, grew up in difficult circumstances.
He was sent to a children's home at a young age after a violent experience with his mother, which he describes as life-threatening. After finishing school, he moved to London, where he began his journey into the world of cars by buying a Nissan Bluebird with his savings.
He used it as a taxi. The income was used to buy used cars at auction, which he resold at a profit.
As his business grew, Waddell moved to the town of Kent, where he established a car dealership focusing on BMWs.
Over time, he expanded his business significantly, and Big Motoring World Group became a reality. Despite facing challenges such as dyslexia and hearing loss, Waddell managed to build one of the UK's largest independent car dealerships.
He later stepped down from management of the company when new owners took over, but his financial position has remained solid.
In the run-up to the New Year, he decided to give his wife Gabby an extraordinary gift. In addition to a Ferrari Purosangue worth six million kroner, he added the license plate "VIP1", which has previously belonged to prominent figures such as billionaire Roman Abramovich and Pope John Paul II during a visit to Ireland.
The license plate, which Waddell estimates to be worth over 20 million kroner, was chosen because he thinks it reflects Gabby's personality.
– She still thinks she's a queen, he says in an interview with The Sun.
Waddell has also purchased a personalized license plate for his son, Peter Jr., who owns a Ferrari 575 with the plate “25 PW”.
The gift is part of Waddell's ambition to give his son a better childhood than he had himself, even though Junior is only seven years old and not yet allowed to drive a car.
Peter Waddell himself still remembers his rough upbringing.
"My mother tried to cut off my hands and smashed my head. I was only four or five," he says in the same interview.
License plates and cars seem to be more than just possessions for Waddell. They represent a goal in life. Did you know, by the way, how the personal so-called wish license plate came to Denmark? Read more about it here .
