Some brands will be swallowed up if the aggressive pricing of electric cars continues, says the warning now from Stellantis director Carlos Tavares.
At Stellantis, you have absolutely no intention of detailing the race, which is only about cutting the price to get people over to electric cars.
Nevertheless, the group's director, Carlos Tavares, is now warning of a carnage in the car industry. The advance of electric cars may cost some brands their lives.
Reuters writes that.
– If you lower prices without taking into account your costs, you will have a bloodbath. I try to avoid a race to the bottom.
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– I know of a company that has brutally lowered prices, and their profitability has collapsed, says Tavares.
Stellantis director did not go into details about this company. Although at least one car brand both opened the ball with depressed prices a year ago and continues to do so today.
Last week, Tesla significantly reduced the price of Denmark's best-selling car. In the same vein, the car brand sent a significant loan offer to the street. Something that can have pitfalls though. Read more about it here .
