Porsche sales in China are in free fall. In the first nine months of 2024, 29 percent of sales in the world's largest car market have disappeared. Now one in three is being laid off.
Porsche has announced that the brand is drastically cutting the number of dealers in China. The decision comes after a significant decline in sales in the Chinese market.
In the first nine months of 2024, Porsche's sales fell by 29 percent. As a direct consequence of this, the number of dealers plummeted by around 40, which corresponds to approximately 30 percent of the total number.
This is what Carscoops writes.
China has been Porsche's biggest market for eight consecutive years, but recent trends have forced the company to rethink its strategy. The German carmaker plans to close more dealerships in areas with low profitability, it said.
Instead, the managers will shift focus to a number of regions where sales figures are higher – including Shanghai and Beijing.
Porsche has not yet released the list of specific dealerships that will be closed. However, the company has stated that the affected dealerships will receive some form of financial compensation. The amount of this compensation is still unknown.
Here in Denmark, there are no closures. The number of so-called Porsche Centres is relatively modest, with one in Copenhagen, another in Aarhus and a third in Vejle. However, the Danish Porsche business is not exactly doing badly.
Between January 1 and November 30 this year, 574 new cars from the factory in Zuffenhausen have hit Danish roads. That's only slightly fewer cars than Dacia has sold in the same period. And significantly more than both Mitsubishi and Lexus. Not that those brands should be compared to each other in any way.
