Aston Martin pushes the electric car aside because the demand is too small. At the same time, plans to revive Lagonda as a sister brand are dropped.
Aston Martin Lagonda is not just called Aston Martin Lagonda because it sounds good. There is a historical explanation for it all.
The brand, which was founded in 1906, has belonged to Aston Martin since 1947. But not since December 2016 has a car been built with the name. Although that was actually the plan.
But in connection with the publication of Aston Martin's annual accounts for 2023, chairman of the board Lawrence Stroll did not just say that the brand is delaying the development of an electric car.
There won't be any special Lagonda models either. The brand, which is headquartered in the English town of Gaydon, simply drops the idea.
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The reborn Lagonda should otherwise have been a rival to Volkswagen's Bentley brand. Aston Martin also showed a couple of concept cars before the corona pandemic hit in 2019. But that will now come to nothing.
The best-known Lagonda model is probably the Aston Martin Lagonda from 1976. The remarkable car was a decent four-door, 5.28-meter long and 5.3-liter V8 engine. However, only 675 cars were built in a period of 14 between 1976 and 1990.
Something else that Aston Martin is more or less chasing is electric cars. The development of actual electric cars is postponed. However, electrification is not completely excluded from the model range.
Later this year, Aston Martin is expected to send the new Valhalla supercar onto the streets. A car that gets a hybrid-powered V8 engine from AMG.
