In Norway, Tesla sales have been strong in March, even though surveys show that 64 percent of Norwegians are choosing not to buy the brand.
It's a bit strange to be Tesla in Norway these days. On the one hand, a study from Kantar Media shows that Norwegians are choosing not to buy the brand.
And on the other hand, sales are better than before. Yet both are connected. This is because Tesla, after weak months in both January and February, is the best-selling car brand in March.
In Norway, that is. At the same time, Kantar Media's "Consumer & Media" survey, which surveys drivers' attitudes every year, shows that fewer people would consider buying a new Tesla.
When Norwegians were asked last year, 24 percent said they were considering or would choose Tesla. Today, that number has shrunk to 19 percent.
Kampanje writes this week.
Conversely, the number of those who say no to Tesla has grown from 50 to now 64 percent. A number that increased significantly when Tesla CEO Elon Musk began his work for the US government.
During week 5, when Elon Musk began working for DOGE, which is supposed to cut public spending in the United States, Kantar Media saw a clear decline in buyers' desire for Tesla.
– People's perception of Tesla is declining, and the brand has become less attractive. It is also interesting to see that it was very stable in all quarters in 2024, because we see a setback in 2025, says Ingvar Sanvik, marketing director at Kantar Media.
As of February this year, Tesla's market share in Norway has fallen from 19 to nine percent. But new figures in March also show that the Tesla Model Y is once again Norway's best-selling car overall.
According to the Electric Vehicle Statistics, almost 1,000 new Model Ys were registered in March. However, the fact that Norwegians still love cheap, state-subsidized electric cars is of little use to Tesla's shareholders.
One has directly encouraged others to smash her white Model S, while another billionaire has directly encouraged Elon Musk to resign as director.
