CUPRA Denmark has launched a new initiative called CUPRA Experience, which gives customers and fans access to exclusive experiences in culture, concerts, festivals and padel sports in Denmark.
This initiative reflects CUPRA's aim to engage with cultural communities and create memorable experiences.
A central element of the CUPRA Experience is a multi-year partnership with the music festival Tinderbox on Funen , where CUPRA now acts as official mobility partner and sponsor. The partnership is particularly important due to the festival's electronic music profile and visual universe, which fits perfectly with CUPRA's music strategy. At Tinderbox, CUPRA will showcase their cars in the Magicbox area, creating a unique visual experience for festival goers.
Kasper Morell, Partnership Manager at Tinderbox, says: "We are very excited about the new partnership with CUPRA. They are ambitious about investing in culture and experiences in Denmark, and this is of course something we can only support. With their love for electronic music, Tinderbox is the perfect match. We look forward to developing the exciting partnership over the coming years."
In addition, CUPRA has established a strategic collaboration with All Things Live, one of the Nordics' largest entertainment companies. This partnership allows CUPRA to offer their fans exclusive benefits such as pre-sale access to major concerts and shows, ongoing competitions and unique VIP experiences.
Pernille Moller Pedersen from All Things Live Denmark states: "We are very happy to be able to enter into a collaboration with CUPRA and have therefore developed a very special format where their customers and newsletter recipients can skip the queue and get access to ticket purchases of the best seats – for everyone else – for large national and international concerts, comedy and other shows. We are also working on presenting some creative, joint VIP experiences and/or special formats together in the future."
CUPRA's cultural commitment originates from its headquarters in Barcelona, inspired by the city's vibrant spirit and creative energy. This influence is reflected in CUPRA's design philosophy and their aim to break convention with innovative technologies and progressive design.
Anders Rune Hansen from CUPRA Denmark explains: "The great live experiences are the result of dedication, passion and creativity. It creates strong feelings. Feelings create memories and memories create brand loyalty. This is precisely where we at CUPRA would like to place ourselves in the community and become part of the conversation. Here, the strategic partnerships with the live industry play a decisive role and also fulfill our ambition to focus on passion and highlight CUPRA as the lifestyle brand we are."
CUPRA has also launched a benefits program where fans can sign up for the newsletter and gain access to exclusive experiences and benefits. Already now you can participate in the competition for tickets and VIP experiences for the Tinderbox festival. Registration can be done via CUPRA's website: CUPRA Denmark .
The CUPRA Experience platform will continuously be expanded with more partnerships, sponsorships and events, all aimed at enriching the fan base's experiences. The platform is dedicated to highlighting CUPRA Denmark's strategic commitment in sports, design, racing, music and lifestyle, and will be developed in line with the creation of new partnerships and events.
