Tuesday, April 8, 2025

NAVOR E5 has landed: New car brand in Denmark

With NAVOR, Wismo Group brings a new player to the Danish car market – the first model E5 is a spacious plug-in hybrid SUV .

Denmark is getting a new car brand with the introduction of NAVOR , launched by Wismo Group. The first model, NAVOR E5, is a 7-seat SUV with plug-in hybrid technology and a starting price of DKK 229,990.

With a focus on functionality, spaciousness and economy, the car is aimed at families who want a modern and budget-friendly solution for everyday driving and longer trips.

An international background and local debut
NAVOR is a sub-brand of DFSK, a joint venture between Dongfeng Motor Group and Seres Group. DFSK has a strong global presence with vehicles on the roads of more than 70 countries.

The brand was among the first Chinese car manufacturers to achieve EU certification, and Denmark will now be the first market where NAVOR is introduced.

With 24 Danish dealers spread across the country, NAVOR can quickly reach a broad target group of car buyers.

NAVOR E5 has landed: New car brand in Denmark
Credit: Navor

The SUV for the large family
Designed to meet the needs of active families, the NAVOR E5 features seven seats with flexible configuration options to create additional storage space.

The cabin offers partial leather seats, a 12.3" touchscreen with Apple CarPlay, a rearview camera and heated electric side mirrors. With its practical design and functional interior, the NAVOR E5 is suitable for everything from everyday driving to family vacations.

NAVOR E5 has landed: New car brand in Denmark
Credits:

Efficient plug-in hybrid technology
Under the hood, the NAVOR E5 combines a 1.5-liter gasoline engine with an electric motor, delivering a combined 218 hp. The 17.52 kWh battery gives the car an electric range of up to 69.7 km.

The hybrid technology ensures that the car can run primarily on electric power in the city, while the petrol engine is activated for longer journeys. The powertrain is designed to optimise efficiency using regenerative braking, which recovers energy for the battery. Combined fuel consumption is claimed at 83 km/l (WLTP).

NAVOR E5 IS available at retailers from February
NAVOR E5 will be available at Danish retailers from February, and the model can already be ordered now.

NAVOR E5 has landed: New car brand in Denmark
Credit: Navor

Wismo Group highlights the car's competitive price and comprehensive 6-year factory warranty, which make it an obvious choice for those considering a used car. The warranty testifies to the manufacturer's focus on reliability and quality.

Who is Wismo Group?
Wismo Group is behind the introduction of NAVOR in Denmark. The group works with the import and distribution of car brands and has extensive experience in bringing new brands to the Danish market.

Their goal is to create access to modern and affordable car models that suit the needs of Danish drivers. With the NAVOR E5, Wismo positions itself as an important actor in a time when demand for spacious, technological and environmentally friendly cars is increasing.

With NAVOR's debut in Denmark, Wismo opens the doors to a new type of car experience that combines global experience with local customization. For Danish car buyers, it means yet another alternative in a time of increasing focus on both price and sustainability.

NAVOR E5 has landed: New car brand in Denmark
Credit: Navor

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