Mazda has found the economic reverse gear when it comes to electric cars. In this way, employees will have to wave goodbye to 23 billion kroner.
Mazda is now cutting a third of the budget it originally intended to spend on electric cars. The amount corresponds to 23 billion kroner.
The Japanese explain that the budget for future electric cars will be smaller with a so-called Lean Asset Strategy.
In short, you want to tighten up financially by entering into more partnerships, so that there are others to take on the full risk of developing new models.
– While it requires large investments to get electric cars going, demand is far too uncertain. Instead, we will invest and implement more carefully, while keeping an eye on technical developments.
"When it comes to electrification, there are many uncertainties," says Mazda CEO Masahiro Moro.
Even though Mazda sold 1.2 million cars last year, the brand is still among the small ones in the automotive industry. That's why the new Mazda6e is not Mazda's own invention.
Instead, it is based on Chinese technology from Changan's Deepal L07. Therefore, the car, which comes to Denmark with a price starting at 290,900 kroner, is also built in China.
Mazda's first bid for a self-developed electric car is not expected to be ready until 2027. And even then, the Japanese will not sacrifice a dedicated platform for the car.
Instead, the car, which will probably be a crossover, will be built side by side with cars with combustion engines. Mazda is doing this to cut costs to the absolute minimum.
Conversely, the Japanese insist that several new combustion engines be developed. In addition to a four-cylinder petrol, an inline-six is on the way. Read more about it here .
