Lamborghini's revenue hit a record in 2024. The brand generates 2.2 million kroner per car in revenue. The SUV Urus is doing best.
Revenue, turnover and profit are not the same. But it's still a lot of money flowing through per car at Lamborghini.
Each of the 10,687 cars Lamborghini sold in 2024 contributed a staggering 2.2 million Danish kroner to revenue. This has always happened at the Sant'Agata factory.
The Italian car brand announced on Thursday that revenue last year reached 3.09 billion euros, which corresponds to approximately 22.8 billion Danish kroner.
This is due, among other things, to the fact that sales increased by a whopping 5.7 percent compared to 2023. And this even though sales of the Urus, which is actually Lamborghini's biggest seller, declined slightly.
The company's operating income increased by 15.5 percent to 835 million euros, which corresponds to approximately 6.2 billion Danish kroner.
Billions pour in even though popular model is declining
Compared to 2023, there is an increase in revenue of 16.2 percent. Of the total sales figure of 10,687 cars, 5,662 are Urus models.
In addition, 3,609 Huracán models and 1,406 copies of the top model Revuelto were sold. In fact, 10 copies of the predecessor Aventador were also sold. But this is probably because Lamborghini had to restart production. Read more about it here .
The record-high revenue was achieved even though Lamborghini has converted its entire model range to hybrids by 2024.
In 2023, the Italian automaker presented the Revuelto, which runs on a V12 engine, and later launched a hybrid version of the Urus. A car that is now sold out until 2026.
The Huracán model's successor, the Temerario, equipped with a twin-turbo V8 engine, was launched in August. However, Lamborghini in Denmark will not tell Boosted whether that car will also come to Denmark.
According to CEO Stephan Winkelmann, Lamborghini experienced growth in all three of the company's primary markets.
However, the director expressed concern to Reuters about what the tariffs that the United States will impose on cars from Europe will mean for sales.
However, any tariffs from the US will not prevent Lamborghini from working on another model. Namely the brand's first pure electric car.
And even though the first one won't hit the streets until 2029, expectations are already high. In fact, Stephan Winkelmann believes he will be able to sell as many V8-powered Temerario models as pure electric cars.
A price for the electric car, currently called Lanzador, has not yet been announced, but it will have a whopping 2,000 horsepower.
