Rivian had plans for another factory in the United States. Now, however, the crisis-stricken brand has to make do with the original factory in Normal, Illinois.
This week, the crisis-hit car brand Rivian spent the time lifting the veil on a new and, they say themselves, cheaper model than usual.
R2 is the name of the car, which is a smaller SUV than the RT1, which Rivian already has on the program. Amidst the brand's own enthusiasm for the new model, however, there is also wormwood in the cup.
In an attempt to save money, the brand has not only fired 900 employees in less than one month.
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Rivian must now also wave goodbye to a new factory in the US state of Georgia. The car brand first told about the plans back in 2021.
That's what Automotive News writes.
Even then, it left that the Americans would spend as much as 5 billion dollars on the construction. But those plans are now being dropped again.
It has also gone almost horribly downhill for the relatively new car brand since it was first reported about the new factory. An analysis from the renowned newspaper The Wall Street Journal mapped this already last year.
By looking at Rivian's ability and accounts in general, the newspaper calculated that the car brand must lose as much as 234,000 kroner per year. car leaving the factory in Normal, Illinois.
The people behind the car brand now hope to reverse this trend. Among other things, because overall you have to say goodbye to 10 percent of all employees, and because less has to be spent on the model program. So quite literally.
Even before the R2 was presented to the public, Rivian told a little about how they wanted to keep the costs of the new car down. Read more about it here .
