Back in March, Nio fired its Danish boss. But this is not the same as the brand disappearing, emphasize the remaining people.
First, Nio fired a third of its employees in Denmark. And then the top boss in Denmark rowed.
At the same time, it emerged that Nio is merging the businesses in Sweden and Denmark. A showroom in inner Copenhagen has also been put on hold.
Still, the brand does not want to say that you pack up and leave Denmark. This is emphasized by Mattias Lundgren, who is responsible for Nio in Denmark, to Motormagazinet .
Nio in Denmark will also not comment on the parent company's plans to launch a low-cost brand in Europe in particular. Mattias Lundgren admits, however, that it is not good that Nio has only sold two cars at home this year.
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He says, however, that there are no plans to expand Nio's presence in Denmark. Just as there are no more so-called power swap stations (battery change stations, ed.) than Nio's one in Slagelse.
Mattias Lundgren will also not say anything about how many of Nio's 60 employees in the new Danish-Swedish constellation deal with the Danish market.
Measured in terms of sales figures, however, Nio is one of the brands that is faring the worst at home. Both Porsche, Land Rover and several of the equally new Chinese brands such as Nio have sold far more cars.
And these are otherwise brands that, either because they are relatively new and/or typically very expensive, are at the heavy end in the statistics from De Danske Bilimportorer.
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