Saturday, April 5, 2025

Crisis-stricken car brand lays off every third employee

At the battery factory Novo Energy, owned by Chinese Volvo Cars, they are planning to lay off every third employee. The director calls it 'a difficult decision'.

Back in October last year, Chinese Volvo Cars bought out the battery company Northvolt from the joint battery factory Novo Energy.

But that hasn't been enough to turn things around at the factory. And now management is planning to lay off every third of the 120 employees.

Novo Energy writes this in a press release .

The reason for the massive round of layoffs is quite simple. The factory itself writes that it has had to adapt to 'changed market conditions' and an 'adapted business plan'.

The announcement means that negotiations with the employees' unions have now begun. And it is far too early to say what they will result in.

"We are making this difficult but necessary decision to adapt our organization to changing market conditions, and it is not something we take lightly," said Adrian Clarke, CEO of Novo Energy, in a brief statement to the press.

The Volvo-owned battery company is far from the only one to be cutting corners at the moment. The same messages are coming from virtually every corner of the automotive industry. Even the car brands are having to tighten their belts.

For example, Volkswagen's CFO believes that the brand will run out of money in just 2 to 3 years if the negative trend is not reversed. In an attempt to save the economy, the brand has announced, among other things, that it will close several factories in Germany.

Other car brands have already succumbed to poor economics. Most recently, American car brand Canooo announced that it is throwing in the towel.

What remains is a billion-dollar debt to several creditors, and a company that actually has less than $50,000 in cash. Partly because director Tony Aquila has been paid millions in salaries and travels on private jets at the car brand's expense.

– We would like to thank the company's employees for their dedication and hard work. We know that you believed in our company, as we did.

– We are truly disappointed that everything turned out the way it did, says Canoo director Tony Aquila in a press release.

Fisker Inc., founded by Danish designer Henrik Fisker, finds itself in a similar situation. The brand's car, the Fisker Ocean, has just been named 'worst of the year' by American Consumer Reports.

– It's not bad to drive at all. But I feel sorry for all the people who bought the car, which is now worthless and cannot be repaired, says Jennifer Stockburger from Consumer Reports.

READ ALSO: Bankruptcy with 100 million in debt – charging operator resurrects anyway

Latest

Don't miss

Famous car crash results in prison sentences for two Volvo owners

The so-called Thursday meeting at the port of Roskilde...

Volvo in new downturn – has never been worth less

The change of leadership at Volvo has been costly....

Tesla crisis: Should Tom Zhu replace Elon Musk as CEO?

Falling shares, vandalism and criticism have investors demanding new...

Controversial repair shop chain loses 12 million

Skorstensgaard, which has been in the media spotlight for...

Nissan drops electric cars for 4.5 billion kroner

Nissan and Renault were supposed to have developed a...
Boosted Magazine
Boosted Magazine
Boosted in Denmark has over a million unique users, surpassing two million sessions, and accumulating over seven million page views each month, and our platforms has become a hub for automotive enthusiasts. Now you can enjoy our content in English too! Enjoy our free car news - every day. Want to talk to us? Write an email to boosted@boostedmagazine.com
spot_img

Ford recalls over 4,000 flammable gasoline vehicles

Ford is now recalling over 4,000 gasoline cars because they are equipped with the brand's 3.5-liter EcoBoost V6 engine, which is flammable. Ford is...

Desperate Audi? Selling Le Mans car with V12 diesel engine

Audi is short of money. And now they are trying to make their motorsport division, Audi Sport, pay the price by selling off legendary...

Volvo flees to the US – could lay off thousands of employees

Volvo is now moving larger parts of its production to the US due to fears of the country's new tariffs. But it will take...

4,500 employees to be laid off – car brands stop production

The car group Stellantis is halting production at a number of factories in both Canada and Mexico. This means that 4,500 people will be...

Nobody wants a new Volvo – has sold 33 cars

Volvo's biggest car ever is also the biggest disappointment for the car brand in a very long time. Only 33 new LM90s were produced...

Wants to go to Denmark – crisis-stricken car brand fires director

The low-cost brand Onvo, which is aiming for a European and thus Danish launch, is doing so poorly at home in China that the...

Lamborghini is scrap after 83 kilometers – can you see the mistake?

This Lamborghini Urus only has a short 83 kilometers. Yet it is for scrapping. In fact, the fault is so severe that the car...

Polestar 2 is permanently withdrawn – disappears completely

The US's 25 percent tariff on all imported cars is now causing Polestar to permanently withdraw the Polestar 2 model from the American model...

Rimac wants to buy Porsche for 7 billion kroner

Croatian Rimac is considering buying Porsche's 45 percent stake in Bugatti Rimac. This would give the Croatians full control of Bugatti. Rimac has reportedly...

Danish car importer has expelled its former director

One of Denmark's smallest car importers, RSA Denmark, is now shedding light on why the country manager suddenly left his position back in September...

Controversial repair shop chain loses 12 million

Skorstensgaard, which has been in the media spotlight for suspicious business practices on several occasions, has been in deficit for the fourth year in...

The battery in every fourth Danish car is too bad

New figures from the company Carly show that every fourth Danish car is driving around with a battery that is in poor or even...