In February, Rivian fired 800 employees. And now another 100 redundancies follow at the crisis-hit car brand.
The American car brand Rivian is trying to save itself from a deep crisis. In February, 800 of the brand's employees were told they no longer had a job.
And now another 100 have lost their jobs. Their positions have simply been closed down by the ailing car brand.
The 100 layoffs are all found among Rivian employees at the brand's factory in the city of Normal, which is located in the state of Illinois.
This is written by Crain's Chicago Business .
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The 100 new redundancies correspond to Rivian's workforce shrinking by just over one percent. The layoffs come at a time when the car brand, backed by Amazon, is desperately trying to make a profit on cars that don't cost less than $70,000 each.
Meanwhile, the money just continues to flow out of the coffers. According to an analysis by the Wall Street Journal, Rivian loses the equivalent of DKK 234,000 on every new car that leaves the factory.
“On February 21 of this year, Rivian announced that the brand would cut 10 percent of its permanent staff to become a profitable business faster.
"However, the company lost one and a half billion dollars out of revenue of $1.3 billion in the fourth quarter of last year," writes Crain's Chicago Business.
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At the factory in Normal, however, they do not believe that all hope is lost. A new and cheaper SUV, called the R2, is planned to launch the brand in Europe.
However, the car has not been revealed to the public. But Rivian has already said that fewer meters of wiring will be used in the new model. It is part of the savings plan.
