After an exciting Formula 1 season, Bang & Olufsen announces today
the extension of the partnership with Scuderia Ferrari. The collaboration applies to
The 2024 and 2025 Formula 1 seasons.
When Formula 1 starts next month, Bang & Olufsen will once again have its share
logo on Ferrari's SF-24 Formula 1 car with a prominent and visible location.
Bang & Olufsen will continue the collaboration with for the next two seasons
The Maranello team to create unique sound experiences – both on the Formula 1 circuit,
but also in Bang & Olufsen stores worldwide.
In the 2023 season, Bang & Olufsen held a number of successful Formula 1 events in
the company's stores. Here the company demonstrated how Bang & Olufsen's
range of high-end TVs and loudspeakers gives Formula 1 fans the absolute most
powerful and captivating viewing experience as they follow the competition outside
the track.
Bang & Olufsen's partnership with Scuderia Ferrari goes beyond collaboration
with the racing division, and in 2024 the two brands will also launch even more new and
exciting special edition products, just as it happened in 2023.
CEO of Bang & Olufsen, Kristian Teär, is excited about what the 2024 season will bring
bring:
“We have been very pleased with our partnership with Scuderia Ferrari, and we
hope that we will develop and strengthen our cooperation even more in it
upcoming season. Like Ferrari, we at Bang & Olufsen have a proud tradition
to deliver world-class performance, ground-breaking innovation and not least
exceptional craftsmanship. Last year we showed the world of Ferrari lovers and Formula 1 fans
about what fantastic experiences our products can provide, and I'm glad that
we can continue to work together to create even more magic
moments."
Lorenzo Giorgetti, Chief Revenue Officer of Scuderia Ferrari, also expresses great
excitement about the partnership:
"With an excellent partner like Bang & Olufsen, we can continue to
offer our guests at Grand Prix a first-class experience. Bang &
Olufsen, like us, is driven by constant technological development, a passion for
beautiful things and a continued pursuit of innovation. I'm sure we in those
next year will make the most of our partnership and create opportunities for
benefit for both companies."
