Genesis, which was otherwise ready to bet massively on electric cars, will now launch a bunch of hybrid cars as soon as possible.
Denmark and Norway are two very small hot spots where electric cars are doing well. In the rest of the world, the car type is currently experiencing a decline at the expense of hybrids.
In a new interview with Top Gear , the head of Hyundai's luxury brand Genesis tells what they think drivers will want to drive in. And there is a preponderance of interest in hybrids.
This is what the brand's global director Mike Song tells us.
– Now that customers would rather have hybrids than electric cars, we want to send some cars to the market as soon as possible, says the director.
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Even though Genesis already announced in February of this year that it is putting the goals in reverse when it comes to electric cars, at least electrification is still the car brand's vision, says the boss.
Genesis is not backing away from electric cars any further than that it will offer customers fully electric cars alongside the hybrid cars.
Conversely, the South Korean-American brand is not alone in stepping on the brakes when it comes to electric cars. Both Volkswagen and Mercedes have recently done exactly the same.
Volkswagen has chosen to take more than DKK 500 billion out of a pool for electric cars. The money must instead be used for the development of the internal combustion engine.
Mercedes will spend not as much money. But here too, the director, Swedish Sten Ola Källenius, is ready to spend over DKK 100 billion on highly efficient hybrid engines. Read more about it here .
Although Denmark and especially Norway are two places where electric cars are doing well, sales have also started to fall in the Nordic region. In fact, it is only here at home that sales of electric cars are progressing. It has been like this for two months in a row.
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