Ford is just the latest in a long line of car brands to undo previously ambitious goals to build only electric cars by 2030.
We don't have to go back any further than February 2021 to find a Ford that was adamant that it was done with the internal combustion engine.
Or at least almost. Ford would thus only sell pure electric cars in Europe by 2030, they said. But now the pipe has a completely different sound.
That's what Automotive News writes.
Martin Sander, who is the general manager of Ford in Europe, says that the internal combustion engine will be carried into the next decade.
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– If we see a strong demand for, for example, hybrid cars, we will build them, Sander said at the Financial Times' Future of the Car event in London this week.
The same Martin Sander admits that the demand for electric cars has not been what Ford had anticipated.
The increasingly weak demand has already had consequences. Ford not only loses millions of kroner on every electric car the brand builds. There must also be a sharp cut in production.
On the other hand, in April, Ford was able to announce to the public that in this way, in the first instance, rounds of layoffs are avoided. This is in stark contrast to the competitors' moves.
In the same month, Tesla fired 10 percent of all employees globally. And the crisis-stricken Fisker, whose Austrian division has voluntarily sought bankruptcy protection, has notified all employees that they will be fired. Read more about it here .
Back at Ford, the new announcement harmonizes clearly better with managing director Jim Farley's recent announcement that the car brand 'will always have a V8 engine on the programme'. If we are to be the last with it, the director said.
Conversely, when it comes to diesel and petrol cars, the Ford model range is looking thinner and thinner. The Focus is living on borrowed time until 2025, the Fiesta and Mondeo have already been scrapped. The same is the case for both S-Max and Galaxy.
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