South Korean Hyundai will not say exactly which functions are coming, but the payment wall is on its way, according to the mobility director.
BMW has been criticized for it. But like Audi, Hyundai now also believes that customers want to pay for features in their cars.
Unlike Audi, however, Hyundai will not yet reveal which functions it intends to put behind the paywall. Still, mobility manager Marcus Welz offers a hint.
– What we often see are things like seat heating. This sort of thing came with new technology (in newer cars, ed.) in the form of software updates.
– But I think that the advantage of the on-demand function is that new things can be brought into old cars, says Marcus Welz in an interview with Autocar .
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Without Marcus Welz going into further detail, this may mean that owners of older Hyundai models can pay for, for example, a more efficient use of the battery.
Security can also be something that Hyundai is working to put behind a paywall in the form of new options in already existing sensors.
But Hyundai is not alone in believing that there is big money in this sort of thing. The world's fourth largest car group, Stellantis, believes that in 2030 there will be 22.5 billion dollars, equivalent to 155 billion kroner, to be collected in the pockets of motorists in this way.
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