The Stellantis group is now finding reverse gear on otherwise forward-looking plans for electric cars. This time at Jeep, which had a 2023 slojt.
Jeep's new CEO Antonio Filosa has no doubts. He is at the helm of a brand that is in a place it doesn't deserve to be.
In other words, a bad place according to the management. And the director is now taking the consequences. The brand, which is part of the Stellantis group, steps on the brakes when it comes to electric cars.
This is written by a number of media – i.a. The Detroit News .
In a fashion where the press had the opportunity to ask questions, Antonio Filosa made it clear that new electric cars are coming from Jeep.
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But that the brand now also has the strategy that the model program must be driven by 'customer demand not laws and regulations'.
The new Jeep director thus leans on Toyota's attitude to the business. For a long time, the Japanese brand has been adamant that the electric car is not the only solution for the future.
– The customers – neither rules nor politics – must make that decision (in relation to the fuel, ed.), Toyota's board chairman Akio Toyoda said back in January.
But Jeep also did something else. The brand has generally reduced the price of the North American model range. This just a month after Stellantis' chief director said that it was otherwise not the goal. Read more about it here .
However, neither Toyota nor Jeep is alone in this attitude. At BMW, for example, they refuse to set an end date for the internal combustion engine or other technologies, and Mercedes is now also backing out of its goal of electric cars. Read more about it here .
