Ford needs to save money. A lot of money. Therefore, the brand is now considering finding the money among equipment that motorists don't use anyway.
Ford must find 2 billion dollars corresponding to 14 billion Danish kroner in savings. And it can now go beyond equipment that the brand already stuffs into the cars.
According to Ford, drivers are far from using all the equipment available in the cars. Therefore, Ford is now considering cutting some of it.
For example, the automatic parking function. In other words, where the drivers only have to control the accelerator and the gears, the car does the rest itself when there is an available parking space.
It writes Yahoo! Finance .
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That kind of thing costs money, explains Ford's deputy director, Kumar Galhotra. On Tuesday this week, Kumar Galhotra therefore made it clear that Ford is now looking at live data from the brand's cars.
All to find out which equipment customers don't use. The automatic parking function, for example, costs Ford 60 dollars, corresponding to 416 kroner per vehicle. car.
But because 'so few' motorists use it, Ford is now considering whether the function is some of the equipment that must be cut completely.
Kumar Galhotra says that cars without automatic parking alone will be able to save the car brand as much as 10 million dollars a year.
What and what other things Ford intends to cut is not yet known. But the car brand states that they also consider the way in which the cars are built as a whole.
