Monday, March 17, 2025

Nissan's new boss wants to revive the Silvia and Pulsar GTI-R

Nissan's new director is named Ivan Espinosa. And he has always dreamed of reviving both the Silvia and the hot hatch Pulsar GTI-R.

Back in September 2024, Ivan Espinosa was 'only' vice-director of global product strategy at Nissan.

But now the man who got hooked on the Japanese brand is the director of the entire store. And that could mean a new Silvia and Pulsar GTI-R are on the way.

In any case, Ivan Espinosa already said in September last year that Nissan will develop at least a completely new Silvia on its own.

– We have started the initial phases that show what the architecture (the way the car will be built, ed.) could look like, Ivan Espinosa told Australian Drive.

It wasn't long ago that the same Ivan Espinosa made it clear that he believes that car brands have forgotten how to build cars with passion. Young car buyers in particular are being left behind, the new director believes.

– I think that car brands have generally forgotten all about the passion for cars in general.

– Of course, it depends on market conditions, but you can actually see that younger buyers are becoming less and less interested in cars.

Ivan Espinosa also has a plan. At least in his dreams. Because if it were up to him, Nissan would once again build sporty cars that are approachable.

– Depending on which period you look at, we've always had a GT-R, we've always had a Z model, and we've always had a base model like the Pulsar or something like that.

– Today, it's something we're missing in a way, says the director.

And he's right. Earlier this month, Nissan announced that the GT-R order book was permanently closing. After 18 years in production, the coupe with the hand-built V6 engine is coming to an end.

"Now it's a question of how we move into the future. From my perspective, there's an ideal path that's called; a top model like the GT-R with a Nismo edition, a Z model also with a Nismo edition and then a base model with Nismo stuff," Espinosa told Top Gear.

Granted, the Z model hasn't disappeared. But it's a long way from Denmark and Europe in general. In fact, we have to go all the way across the Atlantic to the USA to find a market where the car is sold from new.


Latest

Don't miss

Union fears Ford in Europe will go bankrupt

After a capital injection of 33 billion kroner, Ford...

Tesla stock collapses – 500 billion kroner is gone

Tesla's stock is well on its way to collapse....

Porsche lays off 4,000 employees – sales plummet

German carmaker Porsche is to lay off nearly 4,000...

Embarrassing: Electric Jaguar had to be charged with a gasoline generator

The next electric car from Jaguar - called the...

Car owner in shock lost DKK 110,000 on Volvo before delivery

A Volvo XC60 owner is now saying he lost...
Boosted Magazine
Boosted Magazine
Boosted in Denmark has over a million unique users, surpassing two million sessions, and accumulating over seven million page views each month, and our platforms has become a hub for automotive enthusiasts. Now you can enjoy our content in English too! Enjoy our free car news - every day. Want to talk to us? Write an email to boosted@boostedmagazine.com
spot_img

"Wolf of Wall Street" buys Tesla: Pays tribute to Elon Musk as an American hero

Former stockbroker Jordan Belfort, known as "The Wolf of Wall Street," has thrown his support behind Elon Musk and Tesla. In a social media...

7 out of 10 people in electric cars have a guilty conscience

7 out of 10 people who choose electric cars do so primarily for environmental reasons, shows a new survey from the Norwegian response to...

Car company earns millions in Denmark after 2 years

The Danish branch of the Norwegian car-sharing company Hyre, according to them, is already earning millions of kroner after just two years on the...

Tesla in Germany: We are running at full capacity

"We build cars, not political positions," says the head of Tesla in Germany. The brand's stock of cars is reportedly at a record low....

Mechanic warns of unknown Tesla fault – "It's serious"

Tesla's cars are no worse today than they were yesterday. But the brand is covering up serious flaws in the cars, says mechanic Fredrik...

New Formula 1 team already owes 3 billion kroner

Cadillac, which has finally been approved as the second American and 11th overall team in Formula 1, will have to cough up 3 billion...

Porsche promises to build gasoline cars well into the 2030s

A trade war between Europe and the US and difficult sales in China are causing Porsche to turn towards the combustion engine and promise...

Danish company blacklists Tesla – sells all its shares

The Danish pension fund AkademikerPension is now blacklisting Tesla and selling off all its shares in the car manufacturer. The explanation is Elon Musk....

Crazy sight rule emits 33 tons of CO2 per year

Every year, two million cars are inspected in Denmark. All owners must take the inspection report home on paper, says the EU. It costs...

Nissan: It's useless to force people to buy electric cars

Nissan wants more carrots to entice people into electric cars, instead of forcing drivers to do so through legislation. Nissan does not believe that...

Electric muscle car doesn't sell – price drops by DKK 100,000

Dodge is having such a hard time finding buyers for the electric Charger Daytona that the car has dropped in price by almost 100,000...

Media: Nissan wants to revive the Primera name

There are indications that the Nissan Primera is on its way back. At least Nissan has once again sought trademark protection for the model...