Apple has long had plans to send a car to the street – and now it actually looks like something is happening. So maybe.
It's a big maybe when it comes to Apple. At least when it comes to whether the world's second most valuable company will make a car or not.
For several years, it has been up and running with an Apple car. And now Bloomberg correspondent Mark Gurman, who has long followed Apple's ups and downs, writes that something has happened.
However, this is not because Apple will soon be able to present the world with a new car brand. No, in fact, Apple has 'just' delayed the launch by two years. So until 2028.
Internally at Apple, the project goes on four wheels under the name 'Titan', and it receives billions of kroner annually from the company's abundant money tank. Like Apple, the company has sought to recruit some of the automotive industry's sharpest minds.
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However, they have also been told to reduce the level of ambition, says Mark Gurman. For virtually all the years that Apple has 'talked' internally about a car, it has been the goal of a completely self-contained affair on four wheels.
But that idea should now have been dropped. Instead, Mark Gurman believes that Apple is now 'only' aiming for the car to be able to handle motorways by itself. However, it will still require a sober person behind the wheel.
However, Apple should also have reached the point where it is boom or bust on the Titan project. Especially because the competitors are constantly overtaking the IT giant internally.
It is therefore not at all certain that Apple will ever build a car. Incidentally, this is not the case with a car brand here in our latitudes either. In fact, they have just lost the exclusive right to a factory. Read more about it here .
