Tesla cannot push prices further down, at least not with the brand's current model range, says the CEO.
This is in stark contrast to what Elon Musk has otherwise said about Tesla's pricing strategy. But even the world's biggest electric car brand has a pain threshold. At least when it comes to the price.
For now, the CEO says Tesla can no longer push the price of the current model lineup.
That is what Fox Business writes.
The statement came from the Tesla director on Wednesday, when Tesla presented otherwise disappointing accounts for the fourth quarter of 2023.
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The promised growth of 50 percent did not materialize. And according to an analyst, Tesla must prepare for the fact that it will not be different in 2024.
From shrugging off the Chinese brands, Elon Musk now acknowledges that the country's car industry 'is extremely good'.
– If no trade restrictions are established, they (the Chinese) will tear virtually every other car brand in the world apart, Musk said this week.
However, in the Chinese Ministry of Foreign Affairs, Elon Musk's concern is not paid much attention. According to Fox Business, on the contrary, the Chinese insist that the country simply 'maintains a fair and open trading environment'.
On the other hand, the Chinese may also be looking inward at the moment. In any case, the regime in Beijing is now threatening the car industry. Read more about how it is connected here .